(Life Priority was formed in 1994 by owners, Greg and Michelle Pryor, to provide truthful, up-to-date information about dietary supplements and the supplement industry. They also wanted to supply high-quality, research-based, health products to customers. Greg and Michelle were retail customers of many of the products that are offered at Life Priority.)
Since 1991, Life Priority has been offering consumers high-quality, research-driven products. Many products are called Designer Food formulas and were created by Durk Pearson & Sandy Shaw for their own personal use. Durk & Sandy co-authored the NY Times best-seller, Life Extension, A Practical Scientific Approach, written specifically for doctors. In the past, most medical schools did not give doctors much information about how vitamins, minerals, amino acids, etc. used in adequate amounts, could slow up the aging process, help improve memory, and speed up recovery after exercise or injury.
Durk & Sandy wanted to provide doctors with the research available at the time on how certain nutrients could help people live a healthier lives, both mentally and physically.
At the time that Life Extension was published, the information was not available to doctors. The information in the book has stood the test of time.
Several of the Life Priority Pearson & Shaw Designer Food formulas contain nutrients that the body use to make neurotransmitters. Every thought and emotion in the brain is caused by the release of neurotransmitters. In many cases, the modern-day diet does not provide enough of the nutrients necessary to make adequate amounts of neurotransmitters. The Life Priority products, Lift and Lift Caps, contain specific nutrients found in food along with a small amount of caffeine, 80 mg per serving. These specific nutrients may help the brain make and release noradrenaline, a neurotransmitter.
Those with low levels of noradrenaline generally have difficulty staying awake, concentrating, and paying attention to tasks. When I used Lift for the first time in 1991, I knew that it worked because I felt bright-eyed and bushy-tailed within 30 minutes and it lasted for 4-6 hours! It is, possibly, the healthiest and least expensive way to get “5 hour energy!”
It is important to realize that Lift does not need caffeine make it work. The caffeine is added to simply help the brain release a little quicker. The other nutrients in Lift and Lift Caps are what the body (brain) uses to make noradrenaline, not the caffeine.
The reason why I wrote the above information is to make you aware of what brain “energy” really is. It is not simply caffeine! Many caffeinated beverage do not contain enough nutrients to help your brain make more noradrenaline. An over consumption of caffeine during the day, without replenishing the body with nutrients to make more noradrenaline, might cause a “crash” caused from excessive caffeine consumption.
Thank you for reading. I will be interested in hearing your comments or questions
Greg Pryor, co-owner
Life Priority, Inc.